BLUE SEPTEMBER NEWS

Melbourne Victory change blue

Last Updated: Wednesday 15th of September 2010 at 04:11:41 PM

CLICK HERE TO SEE MELBOURNE VICTORY TEASER CSA

The Melbourne Victory team have dressed themselves in a different shade of blue to support men’s cancers for the national awareness and fundraising campaign, Blue September.

Captain Kevin Muscat and his team have all purchased blue Van Heusen shirts from shirtcentral.com.au as $5 from each shirt is going directly to the Blue September beneficiaries, the Australian Cancer research Foundation and Bowel Cancer Australia, for cancer research.

The boys are Blue September ambassadors and appear in the Blue September Community Service Announcements, which are airing national this month. It was on the shoot for the CSA when Melbourne Victory captain Kevin Muscat heard about how Van Heusen are supporting the campaign through donating $5 from every shirt sold at the Shirt Central website and he made sure the other boys got behind the promotion by buying a shirt. Melbourne Victory are continuing their support of Blue September this Wednesday 15th September by highlighting the campaign throughout their game against Wellington Phoenix at AAMI Park in Melbourne.

AAMI Park will be lit a dazzling blue for the evening and activities will include blue face painting, the Blue September CSA shown on the screens and an interview during halftime with Blue September spokesperson and TV personality Mark Holden who has recently gone through his own battle with cancer.

Media Opportunities:
• Melbourne Victory and Blue September spokespeople are available for comment/interviews on

Monday 13th September.
• AAMI Park will be testing the blue lights on the evening of Monday 13th September in anticipation of the game on Wednesday 15th.

For further information on Blue September, please refer to the attached campaign press release and backgrounder or contact Sarah Campbell on 03 9912 6891/0450 922 853 or email sarah@mwcmedia.com.au