BLUE SEPTEMBER NEWS

Treasury Casino in the Blue

Last Updated: Monday 27th of September 2010 at 01:10:52 PM

CLICK HERE TO SEE GALLERY

Many people might have been debating the significance of a blue Brisbane Treasury Casino over the past few weeks, especially in the recent political landscape. But it has all been part of 'Blue September', a campaign supporting the Australian Cancer Research Foundation and Bowel Cancer Australia. The historic building was bathed in blue light to help change attitudes to men’s cancers and raise funds for cancer research in Queensland.

It is the second year in a row that the spectacular edifice, formerly the Queensland Government Treasury Building, has been bathed in blue light for the majority of the month, from the 1^st through to the 23^rd. It is part of a strategy encouraging people to ‘face up to men’s cancers’, by highlighting in blue the lack of awareness surrounding these insidious diseases, which in a third of cases are preventable.

The Brisbane Treasury Building joins a number of iconic structures across Australia turning blue to support the campaign, including;

 

• Sydney Harbour Bridge
• Melbourne Parliament House
• Eureka Tower’s famed ‘Bee Colony’
• New Zealand’s Sky Tower
• Melbourne’s AAMI Park

Other buildings overseas, in Hollywood, are also turning blue in support of the campaign, including the Capitol Records Building, Paramount Studio’s Melrose Gate and Water Tower, the historic Roosevelt Hotel and the Ramada West Hollywood. All the landmarks will be bathed in blue light for the beginning of September, gifting motorists and spectators with a unique once-off view of the familiar Los Angeles skyline.

It is hoped this very public show of support for Blue September will leave a lasting impression, encouraging people to ‘face up to men’s cancers’. It is all about switching up the usual environment, to promote men getting out of their comfort zones by making a radical change to the way they deal with cancer. Men remain more than twice as likely to die from preventable cancers as women, a statistic that Blue September hopes to change.

Ultimately, the goal is to raise funds for cancer research, as well as helping men reduce the risk of cancer by making healthy lifestyle choices. Blue September proudly supports the Australian Cancer Research Foundation and Bowel Cancer Australia.